Crucial Trading was founded by David and Janet Green in London and set up to exclusively produce and sell only natural material floorcovering and remain at the forefront of innovative design.
Our bespoke rug service was introduced to the product range, allowing customers the opportunity to build a rug to match their exacting requirements, which is now fulfilled by a talented team of craftspeople in our Kidderminster workshop.
Continuing to prosper and push boundaries, they moved offices from London to Shropshire followed by a warehouse move to Mid Wales in 1991, allowing for more space for their ever increasing orders and new products.
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